‘The world is a puzzle pieced by everyone's perception of it.’ So I want to share my piece with you. Let’s create something remarkable together. 🧩
💡 Design Works︎︎︎
🌈 Artworks︎︎︎


About Me
Hi, I’m Elliot (Xiao Zhang), a multidisciplinary visual communicator based in London, also a recent graduate in Graphic & Media Design from the London College of Communication.
I'm always passionate about exploring innovative design solutions by making connections between various areas across digital and print media. My design approach centres around conceptualisation through research, exploration and iteration. I believe that design should help our society prepare for future challenges by speaking for the underrepresented and calling for good actions.
我的作品集︎︎︎
📧 Contacts
E-mail: zhangxiaodesign@outlook.com
Website: zhangxiaodesign.com︎︎︎
Instagram: @zhangxiaodesign︎︎︎
Youtube: @zhangxiaodesign︎︎︎
小红书: @zhangxiaodesign︎︎︎
Frandisco Studio: frandis.co︎︎︎
🏫 Education
BA(Hons) Graphic and Media Design
︎London College of Communication
︎University of the Arts, London
2020 - 2023 / London, UK
Graduated with a First Class Honours certificate (top 10%).
Foundation - Visual Communication
︎International Foundation Course
︎Central Academy of Fine Arts
2019 - 2020 / Beijing, China
Graduated with an Excellent grade (top 10%) and was awarded the CAFA IFC Diligence Scholarship.
📎 Experience
Freelance Designer2023 / Woo / London, UK
I'm currently working as a freelance graphic designer for Woo which is a Gen Z wellness brand owned by ITV.
UI Design Intern2021 / Tencent / Shenzhen, China
During my 6-month internship in Tencent JOOX Music design team, I designed UI and motion for several features and some of them are now live on the JOOX app. Additionally, I contributed to brainstorming and proposing UI/UX ideas for a music-based emotional healing app concept.
🏆 Awards & Exhibitions
Exhibition - Fledging
2023.8.9-16 / Guangzhou, China
Exhibited illustration series ‘Nature Boy’.
Exhibition - Phases of the Moon
2023.8.6-13 / Shenzhen, China
Exhibited illustration series ‘Nature Boy’.
Exhibition - LCC Degree Show
2023.6.13-17 / London, UK
Exhibited the first issue of the self-published ‘FolDer Magazine’, co-curated the interactive projection area and exhibited my work ‘The Dynamic Boundary’.
Exhibition - Youth Design 100
2021.9.3-7 / Zhuhai, China
2021.9.16-10.7 / Beijing, China
Exhibited illustration projects ‘GREEEEEN HOUSE’ & ‘Nature Boy’.
Short Listed - 8th Hiii Illustration Award
2020 / Category D - Uncommissioned
Illustration series ‘Nature Boy’
📌 Skills
Graphic Design



Motion Design



UI & Prototyping



3D Design



Type Design

Video Editing

Creative Coding

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